Driving Product-Led Growth for Wayground's International Markets
Led product-led growth across EU, Canada, and Southeast Asia, alongside new user activation for the US market.
Aishwarya Kandukuri
Founding Member at Stealth AI Startup
From their time as
Product
Slikk • 2024 - 2025
Overview
Aishwarya joined Wayground (formerly Quizizz) to lead product-led growth for international markets, covering the EU, Canada, and Southeast Asia. In parallel, she owned core product work for new user activation in the US market.
The Story
Aishwarya joined Wayground (formerly Quizizz) to lead product-led growth for international markets, covering the EU, Canada, and Southeast Asia. In parallel, she owned core product work for new user activation in the US market.
The international mandate required understanding how different markets adopted the product and where the growth loops were breaking down. Each geography had its own activation and retention dynamics, and the product work had to account for those differences rather than applying a single playbook.
The US activation work ran alongside the international mandate, giving her a dual view: how to grow in markets where the product was already established, and how to build activation in markets where the product was newer.