Tracking the Attention Economy Across Social Media Platforms
Independently researching how content consumption patterns are shifting from long-form to short-form across age groups and geographies.
Aishwarya Kandukuri
Founding Member at Stealth AI Startup
From their time as
Founding Member
Stealth AI Startup • 2025
Overview
Aishwarya has been independently tracking the attention economy as a research interest, separate from her day-to-day product work. The question she is following: how the shift from long-form to short-form content consumption is reshaping how products are designed at scale.
The Story
Aishwarya has been independently tracking the attention economy as a research interest, separate from her day-to-day product work. The question she is following: how the shift from long-form to short-form content consumption is reshaping how products are designed at scale.
The trend she is watching is the compression of content formats, from long-form articles and videos to short-form clips like TikToks, and how that compression is changing user behavior across different age groups and geographies. She tracks this through a combination of journalism, newsletters, and social media, and synthesizes it through her Claude workflow.
The interest is not purely observational. She is connecting the behavioral shift to product design questions: if attention spans are compressing, what does that mean for how consumer products structure their core loops?