Founders Office GTM

India's wealth management industry runs on a fragmented stack: distributors juggle client onboarding, financial planning, and portfolio tracking across tools that were never built to work together. Creso exists because that fragmentation costs advisors time they should be spending with clients.

The platform brings client onboarding, financial planning, and portfolio management into one place, built specifically for mutual fund distributors and independent financial advisors across India.

Creso is seed-funded, led by a founding team from IIT and BITS, and is seeing strong early traction with its distributor base.

As Founders Office GTM at Creso, you will lead performance marketing and own sales efficiency across the full funnel.

You will manage paid campaigns across Meta and Google, drive organic and SEO strategy, explore partnership channels, and identify where the sales funnel leaks and how to fix it. The role asks for strong analytical instincts and the ability to move fast with limited structure.

You will work directly with the co-founder who leads sales and marketing and the Head of Marketing.

Performance marketing execution. Run paid campaigns across Meta, Google, and other channels; own creative briefs, spend analysis, and lead volume growth.

Organic and SEO strategy. Identify content opportunities that improve search and AEO rankings and build a pipeline of organic leads.

Partnership development. Explore and activate partnerships with influencers, mutual fund houses, and financial institutions to grow the distributor base.

Sales funnel analysis. Map the full funnel, find where conversion drops, and design fixes across process, tooling, and incentive structure.

Sales rep performance. Work with the sales team to identify underperformance, implement tracking automations, and optimize incentive design.

GTM reporting. Build the dashboards and reporting loops that keep the founder and marketing lead informed on what is working.

Tracked a funnel end to end. You have mapped where leads drop and proposed fixes grounded in data, not instinct alone.

Run or assisted paid campaigns. You have worked inside a Meta or Google Ads account and can read performance data to make spend decisions.

Operated in a startup or consulting environment. You have worked somewhere that moved fast, asked you to own things, and did not hand you a playbook.

Comfortable with ambiguity. You have taken an open-ended brief and turned it into a structured plan without waiting to be told how.

Detail-oriented under pace. Things do not slip through when you are managing multiple workstreams at once.

Analytically sharp. You reach for data first and can build a clean analysis from a messy spreadsheet.

Own it completely. If you pick it up, you see it through; nothing gets handed off half-done.

Reach for data first. Every recommendation comes with the numbers behind it; gut feel is a starting point, not a conclusion.

Move without a playbook. The team figures things out as it goes; comfort with ambiguity is a baseline, not a bonus.

Keep the detail tight. Accuracy matters here; small errors compound fast in a sales and marketing motion.

Work closely with the founders. This is a small team; you will be in the room where decisions get made from week one.

Build for scale. Every process you put in place should work when the team is three times the size.

Cash compensation of ₹10L to ₹20L a year. ESOPs vest over four years with a one-year cliff. You work directly with the co-founder leading sales and marketing on the full GTM motion. The role gives you early ownership of a fintech platform growing faster than its current team.