Manager - Growth marketing

CRED is a members-only fintech app that allows users to manage and pay multiple credit card bills while rewarding them for maintaining high credit scores.

CRED Circle is built on top of CRED's premium members platform as a paid, 1-on-1 advice and mentorship network to connect members with vetted domain experts ("Residents") for real-time text, audio, or video guidance on careers, money, and personal wellness.

As Manager, Growth Marketing at CRED, you will architect and execute full-funnel growth strategies to drive user acquisition, activation, and retention.

This role requires a performance-obsessed marketer who can leverage data, experimentation, and creative thinking to scale CRED's Circle across it's users.

• The intent-building journey. Prime users to seek expert advice before bringing them into Circle.
• Paid acquisition. Run hands-on performance campaigns that attract users ready to chat.
• Push notification strategy. Write, test, and refine messages that bring users back with purpose.
• Owned media channels. Build repeatable ways to educate and re-engage Circle users.
• The experiment pipeline. Test formats such as expert-led live sessions and feed learning into acquisition.
• Growth insight loops. Connect channel data and user conversations to the next marketing decision.
• Circle's marketing path. Grow toward owning the app's full marketing mandate as the product proves itself.

• Built consumer campaigns hands-on. You managed execution yourself and can explain what changed user behavior.
• Owned paid and lifecycle channels. You have worked directly with performance marketing and push notifications.
• Ran zero-to-one experiments. You changed tactics quickly as new product and user signals emerged.
• Built intent before acquisition. You shaped demand before asking users to install, visit, or convert.
• Learned directly from users. Customer conversations changed your campaign or channel plan.
• Worked in early consumer products. You handled unclear priorities and short learning cycles.
• Turned tests into decisions. You separated useful learning from vanity metrics and chose the next move.

• Start with the user problem. Talk to users and understand why they would seek an expert conversation.
• Pick up the problem yourself. Move from an open question to channel execution without waiting for a playbook.
• Run short experiments. Test quickly, read the signal, and change the plan while learning is fresh.
• Build intent before volume. Focus acquisition on users who understand the value of starting a chat.
• Stay close to the details. Inspect creative, targeting, messages, and user response with the initiative lead.
• Collaborate in the room. Work five days from the Bengaluru office and resolve questions with the team.
• Earn trust through execution. Take clear ownership once the problem and expected learning are aligned.

You will work directly with the initiative lead and own Circle's growth channels. The role brings you an opportunity to run marketing for a new age consumer app for the most premium user base in India.