Marketing Lead

Loneliness is a design problem. Most social platforms optimised for time spent on screen; 8club is built on the belief that the connections worth having happen offline, and that the right nudge, at the right moment, gets people out the door and into a room together.

The product sits at the intersection of going out, genuine connection, and content. It gives people curated options to step out, hosts to create those moments, and a way to share what real life looks like.

The company is Series A, a small and fast-moving team in Bengaluru, building toward hundreds of thousands of users and beyond.

As Marketing Lead at 8club, you will build and own the entire marketing function from the ground up, reporting directly to the founders.

You will define strategy and drive execution across performance, SEO, brand, content, and social. The role asks for genuine breadth, sharp consumer instincts, and the ability to move from direction-setting to hands-on delivery without losing pace.

You will lead your own pod, set the operating rhythm for the function, and build the team beneath you as the business scales.

Distribution strategy across all channels. Define and run paid, organic, SEO, brand, and social in one coherent motion.

The editorial and content calendar. Own content quality, consistency, and platform-fit across Instagram, Reels, and emerging channels.

Performance marketing and budget. Manage spend allocation and ROAS across Meta and other paid channels with full budget ownership.

Brand partnerships and IP strategy. Identify culturally resonant IPs and experiential campaigns; unlock revenue while protecting brand equity.

The marketing team. Hire, structure, and lead the function, starting solo and building the pod as the business grows.

Founder-facing performance reporting. Close the loop on attribution, learning, and what the next bets should be.

Built a brand or audience from scratch. You grew something, a channel, a community, a campaign, and can show what it produced.

Owned consumer marketing end to end. Your experience is B2C; you understand how to move a large, diverse audience, not just a defined buyer.

Run performance budgets with real accountability. You have managed paid spend across Meta or equivalent channels and owned the ROAS outcome.

Reads culture before it trends. You can name what makes a brand feel alive and have acted on that instinct in your own work.

Operated across multiple channels simultaneously. You have held performance, brand, and content at the same time, not in sequence.

Built and led a team while staying hands-on. You have managed people and still written briefs, run campaigns, and pushed quality yourself.

Comfortable with ambiguity and a thin playbook. You have set direction where none existed and kept the execution moving.

Start with the people, not the product. The brand talks about the humans on the platform; every brief, every post, every campaign leads with them.

Own your pod end to end. The Marketing Lead runs their own cadence, sets their own timelines, and is accountable for the outcomes without being managed to them.

Sync weekly on dependencies. Pod leads align every week on blockers and priorities; the work moves because the handoffs are clean.

Bring honesty into every room. The team values a direct read on what is working and what is not, over a polished one.

Communicate in the open. Slack and Notion carry the work; information is accessible to everyone and contributions are welcome from anywhere.

Spend the first month observing before building. The first four weeks are for listening, learning, and forming a sharp point of view on the platform before proposing anything.

Cash compensation of ₹35L to ₹80L a year, depending on depth and fit. You report directly to the founders and lead the marketing function across the full platform. The role gives you the mandate to build a marketing function from zero, at a company solving a problem that is only getting larger.