Science Panorama: Turning a Viral Moment into a Media Business
Converted viral discovery into a science magazine, subscriber base, and advertising model.
- Digital Media
- Audience Growth
- Advertising
- Teen Founder
Vidyadhar Sharma
Head of Product at profound.me
From their time as
Cofounder and CEO
Science Panorama • 2012 - 2014
Overview
At 16, Vidyadhar helped turn a science blog's viral Reddit moment into an online magazine and advertising business. Science Panorama grew to 60,000 subscribers and more than one million page views.
The Story
Vidyadhar began Science Panorama as a teenager with a straightforward goal: publish an engaging science blog. A social growth experiment went viral on Reddit and sent a large wave of readers to the site.
Rather than treating the traffic as temporary, the team converted attention into an online magazine. They built a subscriber base and sold advertising across the magazine and blog.
Science Panorama reached 60,000 subscribers and more than one million page views. The experience showed Vidyadhar that the internet could distribute useful work without regard to age, geography, or formal credentials.
Ownership Snapshot
Broad role
Cofounded and ran an online science publication as a teenager.
Goal
Turn growing science readership into a sustainable digital publication.
Direct ownership
Helped shape audience growth, magazine publishing, subscriptions, and advertising.
Team execution
Built the publication with a cofounding team and its early contributors.