Gamenation: Growing a D2C Brand's Social Presence Organically
Grew Instagram following by 3,000 followers in 53 days and built an ad creative engine that continued post-internship
Gururaj Sriram
Product & Growth Consultant at Freelance
From their time as
Business Analyst + Creative Director
Gamenation • 2022 - 2023
Overview
Gururaj joined Gamenation, a D2C gaming eCommerce brand, in a dual business analyst and creative director role. The brand had a social media presence that was not performing, and Gururaj identified early that for a D2C business, social was going to become a primary growth channel.
The Story
Gururaj joined Gamenation, a D2C gaming eCommerce brand, in a dual business analyst and creative director role. The brand had a social media presence that was not performing, and Gururaj identified early that for a D2C business, social was going to become a primary growth channel.
He took ownership of the Instagram account and ran an organic growth experiment, producing ad creatives and content that resonated with the gaming community. The account grew by 3,000 followers in 53 days organically.
The creative work extended beyond the internship: the advertisements he produced were adopted by Gamenation as part of their paid ads engine, continuing to run after he left. The role gave him his first hands-on experience with creative production, end-to-end eCommerce operations, and the discipline of building something with measurable output.