Weekday: Building a Client Acquisition Engine from Scratch
Led outbound client acquisition at a YC-backed HR tech startup, reaching over 1,000 potential clients
Gururaj Sriram
Product & Growth Consultant at Freelance
From their time as
Growth Operations
Weekday (YC W21) • 2023 - 2024
Overview
Gururaj joined Weekday, a YC W21-backed HR tech startup, in a growth operations role. The company's ICP was well-defined, but its market presence was still being established. His mandate was straightforward: acquire clients.
The Story
Gururaj joined Weekday, a YC W21-backed HR tech startup, in a growth operations role. The company's ICP was well-defined, but its market presence was still being established. His mandate was straightforward: acquire clients.
He ran a comprehensive outbound initiative, reaching out to hundreds of potential clients across the target segment. The work was methodical and high-volume, requiring consistent execution and the ability to qualify and prioritise leads without much infrastructure.
The role gave Gururaj his first deep exposure to B2B sales motion and the discipline of high-volume execution. He worked under a mentor who reinforced that the unglamorous, repetitive work is what builds the foundation for startup growth.