Bough Consulting: Building a Client Development Engine from Cold Outreach
Running primary interviews and cold outreach as part of a three-person team building Bough's client pipeline
Gurbani Makkar
Consultant at Bough Consulting
From their time as
Consultant
Bough Consulting • 2025
Overview
As part of a three-person team at Bough Consulting, Gurbani has been running the firm's client development effort for a strategic initiative. The work involves cold outreach and primary interviews with potential clients to understand what they look for when hiring for in-house consulting or strategic roles.
The Story
As part of a three-person team at Bough Consulting, Gurbani has been running the firm's client development effort for a strategic initiative. The work involves cold outreach and primary interviews with potential clients to understand what they look for when hiring for in-house consulting or strategic roles.
She designs and runs the interviews herself, using each conversation to map the specific problems and priorities of different industries. The goal is to translate those findings into a service offering that matches what the market actually needs.
The process has given her a ground-level view of how different industries frame their internal challenges. Each conversation has sharpened her ability to approach clients differently, calibrating her framing and questions to the specific context of each industry rather than applying a standard template.