Automobile Sector Research: Mapping a Shifting Market
Built a sector analysis covering competitive dynamics, EV transition, and market direction for the Indian automobile industry.
Rashmi Kumari
Associate Analyst at Wipro
From their time as
Associate Analyst
Wipro • 2023 - 2024
Overview
Rashmi worked on a research project covering the Indian automobile sector, a market undergoing significant structural change as EVs and investment hybrids entered alongside the traditional two-wheeler, three-wheeler, and four-wheeler segments.
The Story
Rashmi worked on a research project covering the Indian automobile sector, a market undergoing significant structural change as EVs and investment hybrids entered alongside the traditional two-wheeler, three-wheeler, and four-wheeler segments.
She started by mapping the industry broadly: which companies were operating in each segment, what the competitive dynamics looked like, and where the Indian and global markets were heading. This gave her the structural frame before moving into company-level analysis.
From there, she built financial models and sensitivity analyses to capture key revenue and cost drivers, and prepared charts and data visualizations to support the analysis. The output was a report covering industry overview, competitive landscape, market direction, and business insights.
Beyond the formal research, she also drew on primary observation: conversations with family and people in her network about which vehicle brands they trusted, what drove their purchase decisions, and how they evaluated reliability and comfort. This grounded the quantitative work in real consumer preference signals.
The report was delivered to senior analysts as part of their ongoing investment research work.