Building Zinnov CoNXT into a Consulting Practice
Turned a small project base into an implementation-led innovation growth practice.
- Practice Building
- Innovation Strategy
- P and L Ownership
- Team Scaling
Atit Danak
Director of New Markets at Prismforce
From their time as
Partner and Head - Zinnov CoNXT
Zinnov • 2022 - 2023
Overview
Atit turned early projects into Zinnov CoNXT, an implementation-led consulting practice. It grew from 3 people to about 40, contributed roughly 8 to 9% of Zinnov's revenue, and supported about $200 million in client top-line impact.
The Story
Atit joined Zinnov in 2017 with an initial base of one or two projects in enterprise innovation and growth. His mandate became building those projects into a durable consulting practice rather than a collection of advisory assignments.
He shaped the practice around implementation. The work connected innovation strategy to operating outcomes, including startup collaboration, capability building, and growth programs that clients could continue running.
Atit developed the commercial proposition, expanded the client work, and grew the delivery organization. He progressed from engagement lead to partner in four years while the team expanded from 3 people to about 40.
By the time he left, CoNXT contributed roughly 8 to 9% of Zinnov's revenue. Programs designed by the practice supported approximately $200 million in client top-line impact, and several capabilities continued after the original engagements ended.
Ownership Snapshot
Broad role
Partner and practice head responsible for building Zinnov CoNXT.
Goal
Create a durable innovation-led growth practice from an initial project base.
Direct ownership
Owned practice design, client development, delivery direction, and commercial growth.
Team execution
Grew the team and led implementation programs that remained active with clients.