Crossroads SRCC: Sponsorship Acquisition for a Large-Scale Cultural Festival
Led end-to-end sponsor acquisition for SRCC's annual cultural festival, converting outreach into high-value partnerships.
Arpit Tevatia
Founder's Office at Propacity
From their time as
Senior Coordinator
Crossroads SRCC • 2025 - 2025
Overview
Arpit was selected as one of 52 Senior Coordinators from 235+ applicants for Crossroads, SRCC's annual cultural festival. He was placed in the Sponsorship and Execution vertical, where his primary responsibility was generating and converting sponsor leads.
The Story
Arpit was selected as one of 52 Senior Coordinators from 235+ applicants for Crossroads, SRCC's annual cultural festival. He was placed in the Sponsorship and Execution vertical, where his primary responsibility was generating and converting sponsor leads.
He led end-to-end sponsor acquisition through outreach, pitching, and relationship management, generating a significant pipeline of sponsorship leads through targeted pitching. His most significant conversion was securing a high-value co-title partnership with NIC Ice Cream.
Across the festival, the team raised meaningful sponsorship revenue, and Arpit's independent conversions contributed a notable share of the overall event budget.
Alongside sponsorship, he co-led execution efforts for a large team, supporting on-ground operations for an event that drew tens of thousands of attendees and millions of digital impressions.