Anupam’s story

Founding AKDesign

Left an analytics career to found a design practice, pursuing a long-held interest in user experience and product design.

Anupam Dubey

Director at AKDesign

AAKDesign
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FFair Isaac
21+ years of experience

From their time as

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Director

AKDesign β€’ 2009 - Present

Overview

In 2009, Anupam made the decision to leave a career in analytics and found AKDesign, a design practice built around his interest in user experience and product design. The move was deliberate: he had spent years working with data and wanted to apply that analytical foundation to the design problems he found more compelling.

The Story

In 2009, Anupam made the decision to leave a career in analytics and found AKDesign, a design practice built around his interest in user experience and product design. The move was deliberate: he had spent years working with data and wanted to apply that analytical foundation to the design problems he found more compelling.

He built AKDesign into a full-lifecycle design and development practice, taking on clients across consumer and business applications. His analytics background shaped how he approached design decisions, bringing quantitative thinking to a discipline that often relies on intuition.

Over the following decade and a half, he worked with clients across a wide range of industries, building a practice with genuine breadth across both consumer and enterprise contexts.