Swiggy Labs: Building a Zero-to-One Engine
Built a growth engine for Swiggy by incubating new initiatives, products, and categories.
Anuj Rathi
Co-founder and CEO, profound.me
From their time as
VP Product, Storefront, Revenue and Growth
Swiggy • Aug 2016 – Feb 2021
Overview
Anuj created the X team at Swiggy and developed it into Swiggy Labs, a dedicated home for zero-to-one work at Swiggy. Over a multi-year tenure, this sat alongside his ownership of consumer product, revenue, growth, marketing, and new categories.
The Story
Anuj joined Swiggy as Head of Product and helped build its consumer, restaurant, and delivery products. As the company expanded, his role grew across consumer revenue, growth, marketing, merchandising, and new business lines.
He created the X team to give emerging ideas a different operating path from the core marketplace. That team morphed into Swiggy Labs, an incubation structure for zero-to-one products and categories.
The work required him to run exploration and scaled growth in parallel. He continued leading core consumer revenue and growth while supporting initiatives across quick commerce, convenience, new delivery categories, and financial services.
The lasting output was an institutional capability for new ventures, supported by product leaders who later took on major roles across India's technology sector.
Ownership Snapshot
Broad role
Product leader responsible for consumer products, growth, and new initiatives.
Goal
Create a repeatable way to explore and launch new businesses inside Swiggy.
Direct ownership
Started the Edge team and developed it into Swiggy Labs.
Team execution
Built teams to incubate products and categories alongside the core marketplace organization.
Topics
- Venture Building
- Product Incubation
- New Categories
- Team Building
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