Swiggy: Launching a Portfolio of Industry-First Categories

Anuj led the product and growth teams behind a broad expansion of Swiggy's platform beyond food delivery. His remit spanned growth marketing, customer lifecycle management, merchandising, financial services, and partnerships across the company's central revenue and growth function.

He owned the launch of Swiggy One, previously Swiggy SUPER, adding a recurring-revenue subscription layer to the platform's transactional core. He also led the launch of the Swiggy HDFC co-branded credit card, extending the platform into financial services through a new product and partnership.

Anuj spearheaded the meat and alcohol delivery categories specifically. The wider portfolio also included HealthHub, Gourmet, and Swiggy Moments, bringing multiple new verticals from concept to live offerings on the platform.

He also led the product and growth teams that launched Instamart and Swiggy Genie. These offerings expanded Swiggy into quick commerce and hyperlocal delivery, categories that became central to the company's IPO story.

Across the portfolio, Anuj coordinated cross-functional teams to conceive, build, and launch new categories and industry-first product offerings. The work established the category and growth infrastructure for Swiggy's expansion beyond its core food delivery business.