Removing an Unnecessary Product Step
Built a behavioral funnel that tested a product hypothesis and clarified the useful path.
- Funnel Analysis
- Product Analytics
- PostHog
- User Flows
Karan Mungra
Founding AI Engineer at Stealth Startup
From their time as
Founding AI Engineer
Stealth Startup • 2026
Overview
Karan tested whether a product button was causing users to drop from a flow. He found that at least 60% clicked it, then showed that users completed the task through a path that did not require it, informing its removal.
The Story
Karan took on an open hypothesis about a product button that appeared to be underused. He built a funnel in PostHog to determine whether users were clicking it.
The first result challenged the premise: at least 60% of users clicked the button. He continued beyond the click event and examined where those users went next.
That deeper analysis showed that the useful path did not depend on the button. Karan surfaced the finding, and the team decided to remove the irrelevant step from the flow.
Ownership Snapshot
Broad role
Analyzed user behavior as a founding AI engineer.
Goal
Determine whether a product button was limiting progress through the flow.
Direct ownership
Built the funnel, tested the hypothesis, and traced behavior beyond the click.
Team execution
Shared the evidence that informed the team's decision to remove the button.