Bain Retail Holiday Newsletter: Macroeconomic Outlook Research
Contributed to Bain's annual retail sales outlook, cited by media agencies across geographies
Akshay Singh
Associate at Bain & Company
From their time as
Senior Analyst
Bain & Company • 2024 - 2025
Overview
Akshay contributed to Bain's annual retail holiday newsletter, a macroeconomic publication that provides an outlook on retail sales by segment, category, and geography for the coming year. The work involved connecting macroeconomic indicators to actual retail sales trends, building the correlation and forecasting models that underpinned the publication's projections.
The Story
Akshay contributed to Bain's annual retail holiday newsletter, a macroeconomic publication that provides an outlook on retail sales by segment, category, and geography for the coming year. The work involved connecting macroeconomic indicators to actual retail sales trends, building the correlation and forecasting models that underpinned the publication's projections.
His role involved researching sector and category trends across geographies, understanding how macroeconomic variables translated into consumer spending patterns, and contributing to the analytical layer that shaped the publication's conclusions.
The newsletter was cited by several media agencies, giving the work external reach beyond Bain's client base. He also became part of the retail newsletter group within Bain, a team responsible for ongoing sector intelligence sharing across the practice.