Anupam’s story

Taking SalesPlay and GrowthIQ From Prototype to Market

Served as UX architect building two AI-powered data intelligence products from scratch for a market research client.

  • UX Architecture
  • AI Products
  • Data Visualization
  • Go to Market

Anupam Dubey

Director at AKDesign

AAKDesign
A
FFair Isaac
21+ years of experience

Overview

Through AK Design's consulting work with Markets and Markets, Anupam served as UX architect on two AI-powered products: SalesPlay, a sales intelligence platform, and GrowthIQ, a market intelligence tool. He took both from prototype to market within months.

The Story

Anupam took on a UX architect role through AK Design's consulting engagement with Markets and Markets, a market research company sitting on years of manual research data it wanted to productize.

He first built SalesPlay, an AI-powered sales intelligence platform giving sales teams a 360-degree view of clients to uncover opportunities and accelerate pipeline growth. Working closely with the client's product team, he took the product from an early concept to a market-ready prototype within months.

Having proven the approach worked, he then applied the same underlying method to a second product, GrowthIQ, an AI-driven market intelligence tool covering competitor research, revenue drill-downs, TAM expansion, and go-to-market strategy. Both prototypes were taken directly to the client's customers and have since turned into shipped products.

Ownership Snapshot

Broad role

UX architect on client consulting engagements for a market research company.

Goal

Turn manual research capabilities into productized, data-heavy AI tools for business teams.

Direct ownership

Designed the UX architecture for both products, working closely with the client's product team.

Team execution

Partnered with the client's product team to take each prototype from concept to market.