Scape2: Valuing a Web Scraping API Startup for Investor Outreach

Ajay worked with Scape2, a Turkey-based startup operating in the US market, building a web scraping API that allowed developers to extract data from websites and feed it into their B2B SaaS products. The company was competing directly against FireCrawl and Apify, both established players in the developer tooling space.

His first task was market estimation. He sized the TAM, SAM, and SOM for the web scraping API market, researching the developer tooling landscape and the growing demand for automated data extraction driven by AI adoption. The market was expanding as more companies built AI-powered products that required structured web data as an input.

He then conducted a competitor analysis, examining FireCrawl and Apify on pricing, speed, and ease of use. The analysis surfaced a clear differentiation angle: Scape2 was priced at $25 per month against competitors charging $49, and developers reported faster performance and simpler integration. The company also required a smaller team to operate, which supported a lean cost structure.

He built the financial model and pitch deck incorporating the market estimates, competitive positioning, revenue trajectory, and use-of-funds analysis. The valuation he arrived at was approximately $4 million, based on comparable company multiples and the company's current revenue run rate. The materials were used in investor outreach, and the engagement received a positive response from investors.