Microbial Solutions: Building a Fertilizer Export Market Prioritization Framework
Evaluated roughly 20 countries across Europe and Africa to identify priority markets for Indian fertilizer exports.
Ahmar Siddiqui
Apprentice at Boston Consulting Group (BCG)
From their time as
Research & Finance Intern
Department of Recreational Activities, BITS Pilani Hyderabad Campus • 2024 - 2025
Overview
At Microbial Solutions, Ahmar was tasked with evaluating which international markets offered the strongest opportunity for Indian fertilizer exports, with a focus on Europe and Africa.
The Story
At Microbial Solutions, Ahmar was tasked with evaluating which international markets offered the strongest opportunity for Indian fertilizer exports, with a focus on Europe and Africa.
He built an internal framework from scratch to assess each country across multiple parameters: purchasing power, regulatory environment, growth rate, and market opportunity. He applied the framework across a set of countries spanning both regions, scoring and ranking them to produce a prioritized target list.
The analysis required him to understand not just the demand side in each market but also the supply-side constraints on India's end, including what India could realistically produce and export at scale within a multi-year horizon.
The output was a country prioritization report identifying which markets the company should target first, with a rationale grounded in market dynamics rather than geographic proximity or existing relationships.